The scarcity of high-value NFTs makes it difficult to build communities. Over time, an NFT project often starts to consist of a small circle of wealthy and self-important NFT investors. Without a community, there is no mass fanbase - and without such a fanbase, there is no asset liquidity. In order to build liquidity, it is necessary to have many people holding the "same" assets, so as to facilitate discussion and trading. NFTs that have built a community are much more valuable than NFTs that do not have a community. An example of this effect is the explosion in the popularity of avatar NFTs, which have greatly benefited from being able to get a large group involved in one common enterprise.